As a small business owner, you may feel like social media is more of a burden than a benefit. Sure, it’s a great way to reach new customers and promote your products or services, but it is time-consuming and overwhelming, no doubt about it. You may have also entrusted your social media presence to someone who said they could handle it but after much time and money spent they have left you with more of a mess than the freedom you were hoping for.
The truth is, you don’t have to love social media to make it work for your business. In fact, outsourcing your social media management can be a game-changer. By finding the right person to handle your social media presence, you can focus on the creative aspects of your business that you love, without getting bogged down in the day-to-day management of your social media accounts
First, look for someone who works hard at deeply understanding your brand and your business goals.
They should be able to create a social media strategy that aligns with your overall marketing plan and helps you achieve your objectives.
On a personal skills level consider their communication skills and availability. You want to work with someone who is responsive, easy to reach, and able to keep you updated on your social media progress.
Make sure whoever you settle on they have experience creating engaging media content.
This includes everything from eye-catching graphics and videos to clever captions and engaging stories. You want someone who can capture the attention of your target audience and keep them coming back for more.
Ask to see the stuff they have made and as you engage with them pay attention to the way you feel when you engage with them, if it feels authentic then this is a great start.
We'll have an initial chat where we get to know you and your business, discuss your goals, and determine what social media platforms will work best for you.
We'll develop a customised social media strategy for your business, taking into account your industry, target audience, and competitors.
We'll also plan out a content calendar and determine the frequency of posts.
We'll create high-quality, engaging content that resonates with your target audience.
This includes a mix of images, videos, and written posts that showcase your business and products/services.
We'll schedule posts in advance, ensuring that they're published at optimal times to reach your audience when they're most active on social media.
We'll monitor your social media channels, respond to comments and messages, and engage with your audience in a way that's authentic and on-brand.
We'll continually review and adjust our social media strategy based on your performance and feedback, ensuring that we're always working towards your goals.
If you’re interested in working with us or just want to learn more about our social media marketing services, fill out the form below and we’ll be in touch within 24 hours.
Small business marketing that takes a human-centric approach to web design, content marketing and podcast production based in Johannesburg, Randburg.
