Unless you have been living under a rock you would have come across the massive reach and meaningful power of podcasts. They are essentially the most intimate and powerful way our society engages with ideas and content which is simply not possible to do in the dying world of the mainstream, archaic media platforms of yesteryear.
So, you’re thinking about starting a podcast for your business, eh? Well, I can tell you that through our experience this can be a phenomenal addition to your business for a multitude of reasons, but let’s explore this idea a little.
Perhaps you’re looking to build a deeper connection with your audience, showcase your expertise, and ultimately increase your revenue, all of which are completely possible.
Now, I know what you’re thinking. “But what about all the work involved? Will anyone even listen? What if I sound like a complete goofball?” Trust me, these questions are not new and each client we have worked with have felt exactly the same.
The rewards outweigh the risks, it is that simple. With a podcast, you have the opportunity to share your unique voice, build a loyal following, and ultimately become a thought leader in your industry. Plus you don’t need millions of people to listen to you to make it worth your while,
So, what are you waiting for? Let’s get this podcast party started!
Alright, get ready for this mind shift – a podcast can give you more content than a hamster can hoard food in its cheeks!
Seriously though, imagine this: you record a 30-minute podcast episode, but you only use 10 minutes of it for your actual podcast. That leaves you with 20 whole minutes of content that you can chop up and repurpose for your social media, website, email newsletters, and any other marketing materials you can think of!
You can use quotes, soundbites, and even turn it into a blog post or two. And that’s just one episode – think about all the potential content you can generate from a whole series of podcasts. It’s like a never-ending fountain of creativity and ideas for your business.
We call this our Infinite Content Machine
We'll have a chat to understand what you want to talk about in your podcast and who you want to listen.
Together, we'll make a plan with topics for your episodes and set a schedule.
If you need it, we'll help you write your podcast scripts.
We'll schedule times for you to record your podcast episodes, either with us or on your own.
We'll guide you on how to record your podcast, making sure the sound quality is good.
We'll improve the sound quality of your recorded episodes and add any music or effects.
We'll make images and notes to match your podcast.
We'll show you what we've done and listen to your thoughts.
If you want to change anything, we'll do it so your podcast is just right.
We'll help you pick a place to host your podcast online.
We'll make a plan for your podcast's launch, sharing it on social media and by email etc.
Small business marketing that takes a human-centric approach to web design, content marketing and podcast production based in Johannesburg, Randburg.
